Management Team

Management Team

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Mr. Vijay Mansukhani is the co-promoter of MIRC Electronics Limited a consumer electronics company that manufactures the ‘ONIDA’ brand products which he founded in 1981. Currently, he is the Managing Director at Onida. A graduate from the College of Marine Engineering, Mumbai, Vijay has over 30 years of experience and proven expertise in driving organizational growth. He is a key member in driving potential new opportunities and implementing corporate growth strategy for MIRC / ONIDA.

Today, MIRC / ONIDA is one of India’s leading consumer electronics companies manufacturing and marketing Color Televisions, Washing machines, DVDs, Air conditioners and Microwave ovens. It enjoys strong brand equity amongst Indian customers, making it one of the most trusted brands in the durable goods industry and the second most preferred Color Television brand. Over the years, it has established emotional brand connect with its consumers through its advertising strategy and the much adulated brand mascot - the ‘ONIDA Devil’. The company has ambitious growth plans and has recently launched an extensive range of GSM mobile phones. Onida exports its products to many of the Middle Eastern countries through its offices in Dubai and Saudi Arabia.

With state of the art manufacturing facilities in Mumbai and Delhi, Onida employs over 2200 people. In addition to this with an R&D strength of over 75 engineers, it manufactures cutting edge products that compete with the best in the world.

The company has sales and service offices in over 200 cities of India.

He is also on the Board of several companies including Akasaka Electronics Limited, which supplies single sided and multi sided printed circuit boards to the electronics industry in India.

Vijay has a passion for sports and is a keen tennis player. Other interests include travelling and meeting people.
Mr. Gulu Mirchandani is the Chairman & Managing Director of MIRC Electronics Limited, makers of the “ONIDA” brand of products in India. Started as a small family business under the leadership of Gulu, MIRC Electronics has rapidly transformed itself into a professionally managed, listed company, manufacturing LCDs, LEDs, premium colour television sets, DVDs, home theatre systems, air conditioners, washing machines microwave ovens and mobile phones. MIRC, under his leadership, has won an “Award for Excellence in Electronics” in 1999, from the ministry of Information Technology, Government of India, and has also won the prestigious “Maharashtra IT Award 2008” from the Government of Maharashtra.

A much sought-after industry spokesperson, he represents the industry on various forums. He was the President of the “Consumer Electronics & Appliance Manufacturers Association” (CEAMA) from the year 1992 to 1994. He is also a recipient of “Man of Electronics Award – 2004” by “CEAMA” and “Electronics Man of the Year Award - 2005” by ELCINA.

Gulu is also the Chairman of Fractal Analytics Ltd. Fractal is the largest third party Analytics Outsourcing Firm based out of India and working with banking, telecom and CPG clients in America, Asia Pacific and India. Fractal provides advanced analytics services that help its clients like Citibank, ABN AMRO, Visa to take data based decisions that enhance the effectiveness of their marketing and risk management programs.

He is an active contributor to the international business community as a member of the World Presidents’ Organization (WPO), comprising of more than 4600 CEOs/Owners with operations in more than 60 countries. He is currently the Regional Chairman - South Asia, and also a member on the International Board of WPO.

Gulu also shares his wealth of experience and industry knowledge as a member of the Board of Directors of KEC International Limited, VIP Industries Limited, BP Ergo Limited, and Shoppers Stop Limited.

Gulu’s hobbies include do-it-yourself gardening and architecture.

He is an alumnus of BITS, Pilani, and holds a degree in B.E. (Mechanical).
Ayesha focuses on formulating strategy, financial operations and business development. Her primary verticals are power and broadband services. Prior to Adino, she was at Everstone Capital, an India focused investment manager to private equity and real estate funds. She has also previously worked at Goldman Sachs (London) in investing & at UBS (New York), specializing in mergers and acquisitions. Ayesha holds a Bachelor of Arts from The University of Pennsylvania and a Master of Business Administration from The Wharton Business School.
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